Wednesday 3 August 2011

Airtel Comes Off As Sponsor Of The Champions League

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Bharti Airtel, the largest telecommunications company in India, retired as principal sponsor of the tournament the Champions League Twenty20. Airtel has signed a five-year contract would be $ 40 million dollars to sponsor the event in 2009, but decided to withdraw its sponsorship deal two years, according to ESPN Star Sports (ESS), the speaker of the tournament.


"We confirm that due to unforeseen circumstances sponsor Airtel left slot Twenty20 Champions League this year," Sanjay Kailash, executive vice president of advertising sales and new media, the SEE has said in a statement sent to ESPNcricinfo. Kailash said they are in negotiations to sign a new sponsor and make an official announcement shortly. ESS has provided nearly $ 1 billion in 2008 to 10 years of broadcast rights for the tournament.

CLT20 was a rock until now grapples with the existence of a large turnout and suffering glamorous than his brother, IPL, but is probably higher than that of cricket on display. The event must be the first season in 2008 was canceled due to a terrorist attack in Mumbai in November of that year. When the tournament made its debut at the end of the 12-team competition in 2009, has been hurt the most nagging problem - the fans in India, the biggest market for cricket, has shown little interest in the non-IPL teams.

CLT20 This year has an average television rating points (TRP), 1.06 (TRP is one of the 1% of viewers are measured in a given area per minute), compared with an average TRP of 4.1 in 2009 IPL, the TAM Media Research, the television rating agency. Ratings improved in 2010, when the event was held in South Africa, and aggressively promoting ads of Bollywood legend Amitabh Bachchan. The average rose to 1.45 TRP, and 77.7 million in tune with Indian fans watch during the 16 days. However, the scores were still significantly lower than the IPL, which had an average TVR of 5.51 is in the same year.

CLT20 2011 will be held in India, September 23 to October 9, and preceded by a qualifier for the first time, with three teams advancing to compete in the main round of seven more. Qualifiers will be held in Hyderabad, September 19 and 21, while the most important tournament scattered in three cities - in Chennai, Bangalore and Kolkata. The event may be up to four teams in IPL from the most important task, if Kolkata Knight Riders overcome the qualifications, perhaps a growing interest in the Indian market. IPL Chennai Super Kings Champions, runners-up in Bangalore Royal Challengers Mumbai Indians already qualified on the basis of their performance in IPL.

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